Gaya APA

Lee, Jin Kyun. (2013). Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance . : .

Gaya Chicago

Lee, Jin Kyun. Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance. : , 2013. Journal.

Gaya MLA

Lee, Jin Kyun. Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance. : , 2013. Journal.

Gaya Turabian

Lee, Jin Kyun. Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance. : , 2013. Journal.